ART DIRECTION, ILLUSTRATION, ANIMATION

Spotify Wrapped

“Spotify Wrapped,” is an annual marketing campaign that highlights the music and podcasts Spotify users engaged with throughout the year via personalized data visualizations. In order to extend their campaign beyond the Spotify app, Spotify contacted GIPHY to help create some stickers optimized for social. My job was to extend the existing art direction with animation and illustration of emoji and text phrases.

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Animation and illustration, Spotify Wrapped Emoji ↓

Animation and illustration, Spotify Wrapped Greetings ↓

Credits

Creative Direction by Bruno Borges and Dimitri Simakis

Partnerships by Lydia Getachew and Pamela Thomas

Strategy by Alix McAlpine

Motion Graphics and Illustration by Sazan Pasori