Character design and animation for Instagram’s first ever brand campaign. The campaign concept was “Get into what you love,” encouraging people to learn more about their favorite interests on Instagram. Wieden+Kennedy and directorial duo, BRTHR, executed the campaign across several commercials that aired on TV, (in Australia only) Internet/New Media, and Cinema.
Due to popular demand, these twerking aliens are now searchable on all major social media and messaging apps. Search #sazanimation.